Google Business Profile (formerly known as Google My Business) is an important fundamental to get right. It helps you attract more organic traffic. It's free and a key part of your digital footprint.
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If you haven't set up your profile yet - here are instructions on how to do that:
​Google Business Profile stack set up.
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Once you are all set up. We recommend you get whoever is implementing your other marketing tasks to also upload a GBP update each week.
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To allow them access you need to make them a manager;
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​Set up a Manager of your Google Business Profile
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1) Go to Google Business Profile
google.com/business
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2) Click on the 3 dots? Business Profile settings

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3) Choose People and access

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4) Add your implementer/VA/ assistants email address here
> Choose Manager and press invite.
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​Post an update
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Follow the steps below to post an update each week:
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1) Go to https://business.google.com/

2) Click on + Add update

3) Drag in your video if you want to attach it
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4) Where it says 'Add description', paste in the Google Business Profile update text provided
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5) Add a button. Use 'Learn more', and paste the URL of your latest blog article or a link to your website.
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6) Preview to ensure everything looks good
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7) Press Post