A LinkedIn Newsletter isn't really a newsletter, it's a set of regularly published articles on a specific theme.
LinkedIn Newsletters are powerful way of building a second audience on LinkedIn. You can publish a newsletter every week using content we give you. Not only does this show in the feed of LinkedIn connections, but it’s also emailed to your followers automatically.
This is huge, as LinkedIn is owned by Microsoft, which probably has much better email deliverability than you do.
To use LinkedIn Newsletters, you need set up your newsletter template then you can publish a newsletter article each week.
Set up your LinkedIn Newsletter
Go into your feed. At the top where you start a post, instead click on the red “Write article” option. This will open the publishing tool
Click the Manage menu drop-down and choose Create newsletter
Add the newsletter details:
Title. This is the name of your newsletter.
Example: <Your MSP’s> Tech Update Tuesday
A short description, max 120 characters
Example: A fun and friendly look at using technology to increase your business's profits
How often you will publish
Weekly
And the image you want to use
Best practice is to create a simple newsletter logo in Canva which includes your MSPs logo. Make it 300px by 300px.
Click the “Done” button at the lower right corner of the pop-up page when finished
Your screen will return to the publishing tool, where you can see that your Newsletter is available (top left).
You can now click “write article” from your feed to create your first newsletter. This will create your newsletter page, where this and future articles/newsletters will sit.
How to create your regular LinkedIn newsletter article
1) Download the LinkedIn Newsletter content and image from the portal
2) Go to your LinkedIn feed. At the top where you normally start a post, click the red 'Write article' button. This will open the newsletter publishing tool
3) Publish As: Choose your personal profile as the newsletter should come from a person, not a business
4) Select your newsletter template you set up above.
5) Upload the LinkedIn Newsletter image to the header.
6) Copy and paste the headline and body copy. Check the formatting and make any changes.
8) Once you are happy with the formatting and layout and you have checked everything, press "Next" (top right)
9) Share your newsletter. LinkedIn will ask for a few words for the post it’s going to share to your connections and followers. You can use the provided promotional text or create your own summary of the newsletter subject
To use ours, copy and paste across the "share" text and hashtags
10) Schedule the newsletter. Press the clock icon to schedule for later. Choose a suitable time, We suggest keeping this consistent eg Thursday afternoon
This will broadcast to your LinkedIn followers at the scheduled time, both in their timeline like this:
And within their email inbox like this:
